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Can Analog Thinking Shake Up Our Digital World?
If you’re a rock fan, I highly recommend you check out “Sound City,” a new documentary about a legendary LA recording studio that was all analog. No one denies the power of our new digital tools to...
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You Are Not The Price People Will Pay For You
We work in advertising, but are we able to fully realize the seismic shifts taking place in media? I don’t think so. It’s too hard to measure the rate of change, or keep up with how far the mighty...
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Leadership Conversations Challenges Us To Move Up If We’re Ready
What does it take to be a leader in an advertising industry or marketing firm? As I’ve noted before, many great copywriters and art directors don’t make great creative directors. It’s a different set...
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Yahoo! CEO Marissa Mayer Gathers The Troops
Location, location, location. It’s more than a Realtors’ call to arms today. Some of the nation’s most influential business leaders are promoting the value of face time and physical proximity....
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Do You Care Enough To Overcome Consumer Indifference?
“Fail harder” is a Wieden+Kennedy maxim. But if failure isn’t your thing, you can take the following advise from Martin Weigel’s, “How to (not) Fail” deck. Weigel is Head of Planning at Wieden+Kennedy...
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An Agency Website That Works From Copacino+Fujikado
I have been staring at hundreds of advertising and digital agency websites on my Pinterest directory trying to decode each agency’s objectives and strategies. Frankly, the lack of ad agency website...
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An Agency In Five Days: JWT Pops Up At SXSWi Next Month
Big agency services for startups, at retail, for five days only. WALTER looks to be another great idea from JWT. Next month in Austin, technology startups in town for SXSW Interactive will have the...
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Eyeballs Yes, But Publishers Need The Rest of You Too
In the old days, editors assigned stories to reporters, then made suggestions for improvement as the copy came in. Today, it’s a bit more complicated. Today, an editor needs to have the capacity to...
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Clean Is The New Black
Here is some exceptionally good news. According to Digiday, The Banner Industrial Complex Under Threat. “From a publisher’s standpoint, there really is no choice but to go this way,” said David Payne,...
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George Lois Talks CLIOs, Ads, And Industry A–holes
At this year’s CLIO Awards, legendary adman George Lois will be the recipient of the Lifetime Achievement Awards. AdPulp had the opportunity to ask him some questions about his work and the state of...
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Hire A Copywriter Next Time
Iconic brands with money to burn ought not to miss the ball completely. But sometimes they do. What’re you gonna to do? Take McDonald’s recent effort to introduce the public to Fish McBites, a new...
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“Be Indispensable,” Make Money — Simple As That Says The Oracle of Omaha
Paid content is one of my favorite topics, as our regular reader know. It’s a favorite topic because it’s my life. I get paid to create content (by brands, not newspapers), and I want to help my...
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Creature Feature: An Inside Look at the Award-Winning Seattle Shop
SEATTLE—I am in Seattle to discover where the brand transformers work. And how they work different to achieve better results. Jim Haven, Co-founder and Chief Creative Officer of Creature, is my...
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What’s The Future Of Business? Comes With An Incomplete Answer
When I review books here on AdPulp, I don’t talk about whether I like a book or don’t like it, or whether it’s well-written or not. I simply try to answer the question, “What would AdPulp readers...
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Hey Ad Man, What Business Are You In? #Rhetorical
I don’t know if ad grunts are any more likely to complain about work than any other profession, but I do know we find plenty to complain about: unreasonable timelines and budgets, long hours, okay...
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Mr. Wolfdog Not A Descendant of White Fang (Or Man on a Horse)
Dog videos are really freaking popular online, but not as popular as cat videos. Which is good, because the new marketing guru at Old Spice isn’t a cat, he’s a Wolfdog. If he was a Tigercat, that...
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No One Was Hurt During The Making Of This Invasive Advertising
Would you stand up for a friend? No, seriously, if a friend called in the middle of the night and needed you to bail them out of a poker game gone wrong, would you rush over there with the ransom...
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Mr. Smith Goes To Austin For Tips, Ends Up In Human Rights Battle
I didn’t write about or think about SouthBy much this year. A post here a social update there. Also, I did not miss being there this year, as I have in years past when I was not in Austin soaking up...
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Google Isn’t Afraid To Advertise Itself At The Right Moment
Someone on my Facebook feed referenced today’s New York Times article about working at Google. Clicking on the link shows me that Google’s ready to reinforce the message when good news appears: But...
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Can Brands Dance? Sir Martin Says Yes
Music moves people. Live music moves people deeply. The experience lingers for days, weeks, sometimes for years. Naturally, brand marketers would love to gain some of this attention for their own...
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